Ways To Earn Traffic In Real Estate Websites.
People are going online to look for homes and to find realtors, and the trend is becoming more popular. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. This also applies to real estate agents.
Business people in real estate can take several steps to optimize their real estate websites. Target local keyword is vital in optimizing a real estate site. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. Even when a real estate company has many listings, there are properties that are a priority. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. The reason for this is that they are important on all sites and more so to real estate sites. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. Property testimonials need to be included in the video. Adding a video to a page increases the traffic of inbound link by three times according to research.
The fourth aspect is having the website designed to work on mobile devices. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.