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Here’s Why Every Business Needs Social Media Marketing

The 21st century marketing landscape has undergone changes now that social media is here with us. It is rather obvious that social media is creating new marketing in-roads that weren’t existent previously. With social media by your side, you can have any information traverse the world in a jiffy. Lots of people view social media as a platform for personal use but you will be surprised to learn that it can as well be useful in business. Social media is the fastest lane to take marketing strategies to a higher level. Continue reading to learn a tad more as to why social media is a must-have in business.

Among the benefits of social media is an increase in brand recognition. It is important to capitalize on every opportunity available to increase visibility. Social media is an essential ingredient in creating new channels that increase your brand’s voice and content. This is crucial for the reason that it simultaneously makes your brand easily accessible for new clients, as well as makes it more recognizable to your existing clientele. A good example is a Facebook user that gets to learn a tad more about your product as they are browsing through the news-feed. On the other hand, a client that is apathetic might become fond of your brand after bumping into it on various networks.

There is additionally improvement when it comes to brand loyalty for brands that have a social media presence. A report that was published by Texas University, customer loyalty goes a notch higher whenever a brand engages social media. The conclusion of the report was that it is imperative for businesses to take advantage of the ability of social media to connect brands and clients. This is a perfect illustration of the power social media has when it comes to customer loyalty. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.

A good way to ensure that your messages are never seen in bad light is leveraging on social media. Honestly, social media tools like Facebook and twitter will be seen more of social networking platforms and not marketing avenues. This goes to say that the audience will rarely see your posts as adverts and will lend an ear to what you have to say. This is the perfect way to build web traffic and keep in mind that people on your friend list as well as your followers reach out to a greater audience whenever they share your post.

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